SHC Academy is the training ground and community for professionals turning a passion for senior care into a real business — through placement, downsizing, and real estate expertise.
The Senior Morning Call and the West Coast Wakeup are free, live sessions built for people serious about the senior market. Every call is a working session on placement strategy, downsizing know-how, and the everyday problems coaches actually run into.
Show up once and you'll understand why members treat it like a standing appointment — it's less a webinar, more a daily huddle with people who get exactly what you're building.
Join Your First Call"The morning call is the best part of my day — it keeps me sharp and reminds me why I do this work."
Members get structured training, a standing community, and priority access as the Academy grows — at founding-member pricing that won't be offered again.
First in line for every new workshop and live training the Academy releases.
Small-group working sessions where real client scenarios get solved together.
Reserve your seat at the annual Equip Conference before public registration opens.
One home for replays, templates, and the running conversation between members.
Practical resources for placement, downsizing, and client-facing marketing.
Locked-in rates available only while the founding cohort stays open.
Pricing rises once the founding cohort closes — join while it's still available.
founding members already building alongside you, from across the US and Canada.
Equip brings the community together for advanced placement techniques, real downsizing case studies, and hands-on media training — the sessions coaches talk about for the rest of the year.
Learn About Equip
Estate planning and senior healthcare know-how that makes you genuinely useful to families.
Expand what you offer as demand for senior care support keeps climbing.
Every placement and every downsize is a family you helped through a hard season.
The need for senior care support isn't slowing down — it's just getting started.
Set a schedule that works around your life, with plenty of room to work remotely.
No pitch, no pressure — just a live look at what the community and training actually feel like.
Join the Free Call